Pricing

Simple to run, yours to price.

A platform fee plus a share of ad revenue, or a per-brand license. You choose how your own listings and placements are priced.

Primary model

Platform Fee + Revenue Share

Custom per platform

  • Platform fee covers deployment, hosting and support
  • Kappal takes a share of ad revenue, you keep the rest
  • You set every listing and ad price on your platform
  • Payments, GST invoices and renewals run automatically
  • Live reference implementation included in onboarding
Talk to us
Available pattern

Per-Brand License

From per listing / year

  • License priced per brand or per listing
  • Owner keeps all ad revenue on top of license fees
  • Volume pricing for larger catalogues
  • GST invoicing handled by the platform
  • Suited to directories with a fixed listing model
Talk to us

No dictated rate card. Each platform owner chooses their own featured tier, sponsorship and listing prices, and bookings are handled by the platform itself.

What's included

Everything the platform includes, no matter which pricing model you run.

Every revenue surface

Featured listings, sponsored placements, affiliates and lead generation, all switched on from day one.

Payments and invoicing

Online payment, promo codes, volume discounts and automatic GST invoices. No follow-up calls.

Hosting and support

Managed infrastructure, monitoring and a team that ships, hosts and supports what it builds.

Your pricing, your brand

Every listing and ad price is set by you. The platform never imposes a rate card.

Let's price your platform

Tell us about your directory or community, and we will walk you through the model that fits.