Put the platform to work on your directory
Deploy, set your own prices and start earning. Kappal hosts, supports and takes a share of ad revenue.
Monetize yourdirectory
A ready-to-deploy adtech platform that turns any directory, community or marketplace into a revenue engine. Operators set their own prices, and every booking, payment and invoice runs automatically.
770+
Categories
16
Personas
9
Analyzers
Built for the Network
Platform capabilities proven in a production marketplace, ready for yours.
770+
Categories supported
A three-level taxonomy with trademark-class mapping for structured discovery at scale.
16
Intent personas
Curated browsing personas that map how buyers actually describe what they want.
9
Visibility analyzers
A free score tool that turns every scanned URL into a qualified platform lead.
70-85%
LLM cost reduction
Tiered extraction keeps AI onboarding affordable when the catalogue grows.
Monetization, built in
Every revenue surface a directory needs, ready to switch on. You set the prices, the platform does the rest.
Featured Listings
Premium placement in search and directories, with pricing entirely controlled by the platform owner.
- Owner-set featured tier pricing
- Ranking boost in multi-factor search
- Badged listing in the directory
- Renewal and suspension lifecycle
Sponsored Placement
Owned sponsorships for high-traffic sections, categories and curated pages across the platform.
- Section and category sponsorships
- Curated page sponsorship
- Fixed monthly positioning
- Transparent availability
Affiliate & Referral
A built-in affiliate system that lets members and partners earn from every new paying listing.
- KYC onboarding for affiliates
- Referral codes with attribution
- Commission on first payment
- Payout batches and exports
Payments with GST
Online payment with automatic GST invoicing, promo codes and volume discounts. No follow-up calls.
- Razorpay and Stripe gateways
- Automatic GST invoices
- Promo codes with safe concurrency
- Volume discount logic
Lead Generation
A free visibility score tool captures every scanned URL as a lead, backfilled with score and grade.
- Free score tool for any website
- Async lead capture with dedup
- Admin leads dashboard
- Score, grade and report per lead
Verification & Trust
Every listing passes a verification lifecycle, so premium placement sits on data buyers can trust.
- Draft to pending approval to active
- Human approval gate before going live
- Role-based brand access
- Trust that justifies premium pricing
How it works
From deploy to revenue in three steps. Every platform owner keeps control of pricing and bookings.
Step 01
Deploy
Kappal hosts your directory or community platform, or connects the adtech layer to the one you already run.
Step 02
Set your prices
You choose the featured tier, sponsorship and listing pricing. No dictated rates, no fixed catalog.
Step 03
Earn
Bookings, payments and GST invoices run automatically. Kappal takes a share of ad revenue, you keep the rest.
Reference deployment
MSMEbrands
MSMEbrands is a customer implementation of Kappal Adtech, hosted by Kappal and live in production. It shows what the platform does when pointed at an India-first B2B marketplace.
- AI 1-click onboarding that turns a company URL into a verified brand
- LinkedIn-style brand pages with product and service catalogues
- Multi-factor search across categories, trademark class and location
- Online payment with GST invoicing and a verification lifecycle
- A free visibility score tool that feeds the sales pipeline
01
AI 1-click onboarding that turns a company URL into a verified brand
02
LinkedIn-style brand pages with product and service catalogues
03
Multi-factor search across categories, trademark class and location
04
Online payment with GST invoicing and a verification lifecycle
05
A free visibility score tool that feeds the sales pipeline
For advertisers
Advertising across Kappal-powered platforms is simple: each platform owner sets their own placements and pricing, and handles their own bookings. Browse the live platform, pick a placement that fits, and book directly with the owner.
Explore MSMEbrands