Put the platform to work on your directory
Deploy, set your own prices and start earning. Kappal hosts, supports and takes a share of ad revenue.
Make your directory
a revenue engine
Future-proof your directory: Become the definitive business source for the AI era. Transform your static directory into an automated, zero-friction revenue engine.
Human-verified listings
One-click onboarding
Automated payments
770+ Categories
16 Personas
9 Analyzers
The AI trust loop
Verified listings get cited. Cited listings attract buyers. Buyers make prominence valuable. You earn — automatically.
01
Automated Verification
You effortlessly onboard businesses with verified, clean data — no forms, no follow-up calls.
02
AI Indexing
LLMs like ChatGPT and Gemini crawl your trusted directory when buyers ask for recommendations.
03
Buyer Traffic
AI directs high-intent buyers straight to your listed businesses.
04
Automated Revenue
Businesses gladly pay for premium placement in a directory that actually drives traffic.
Monetization, built in
Every revenue surface a directory needs, ready to switch on. You set the prices, the platform does the rest.
Premium Ad Placements
- Featured tiers with owner-set pricing
- Sponsored slots on high-traffic pages
- Ranking boosts for premium listings
Affiliate & Referral
- KYC onboarding for affiliates
- Referral codes with attribution
- Commission on every first payment
Automated Payments & GST
- Plug-and-play Razorpay & Stripe gateways
- Automatic GST invoicing & compliance
- Built-in promo codes & volume discounts
Lead Generation
- Free visibility score tool captures leads
- Async lead capture with dedup
- Admin leads dashboard with score & grade
How it works
From deploy to revenue in three steps. Every platform owner keeps control of pricing and bookings.
Step 01
Deploy
Kappal hosts your directory or community platform, or connects the adtech layer to the one you already run.
Step 02
Set your prices
You choose the featured tier, sponsorship and listing pricing. No dictated rates, no fixed catalog.
Step 03
Earn
Bookings, payments and GST invoices run automatically. Kappal takes a share of ad revenue, you keep the rest.
Reference deployment
MSMEbrands
MSMEbrands is a customer implementation of Kappal Adtech, hosted by Kappal and live in production. It shows what the platform does when pointed at an India-first B2B marketplace.
- AI 1-click onboarding that turns a company URL into a verified brand
- LinkedIn-style brand pages with product and service catalogues
- Multi-factor search across categories, trademark class and location
- Online payment with GST invoicing and a verification lifecycle
- A free visibility score tool that feeds the sales pipeline
01
AI 1-click onboarding that turns a company URL into a verified brand
02
LinkedIn-style brand pages with product and service catalogues
03
Multi-factor search across categories, trademark class and location
04
Online payment with GST invoicing and a verification lifecycle
05
A free visibility score tool that feeds the sales pipeline
For advertisers
Advertising across Kappal-powered platforms is simple: each platform owner sets their own placements and pricing, and handles their own bookings. Browse the live platform, pick a placement that fits, and book directly with the owner.
Explore MSMEbrands