Ready to run the engine?
Deploy Kappal Adtech on your directory or community, set your own prices and start earning from day one.
The platform
The monetization engine behind directories, communities and marketplaces.
The monetization engine behind directories, communities and marketplaces. You set the prices, the platform runs the engine: featured listings, sponsored placements, affiliates, payments with GST and lead generation.
Platform capabilities
Every revenue surface a directory needs, ready to switch on. You set the prices, the platform does the rest.
Featured Listings
Premium placement in search and directories, with pricing entirely controlled by the platform owner.
- Owner-set featured tier pricing
- Ranking boost in multi-factor search
- Badged listing in the directory
- Renewal and suspension lifecycle
Sponsored Placement
Owned sponsorships for high-traffic sections, categories and curated pages across the platform.
- Section and category sponsorships
- Curated page sponsorship
- Fixed monthly positioning
- Transparent availability
Affiliate & Referral
A built-in affiliate system that lets members and partners earn from every new paying listing.
- KYC onboarding for affiliates
- Referral codes with attribution
- Commission on first payment
- Payout batches and exports
Payments with GST
Online payment with automatic GST invoicing, promo codes and volume discounts. No follow-up calls.
- Razorpay and Stripe gateways
- Automatic GST invoices
- Promo codes with safe concurrency
- Volume discount logic
Lead Generation
A free visibility score tool captures every scanned URL as a lead, backfilled with score and grade.
- Free score tool for any website
- Async lead capture with dedup
- Admin leads dashboard
- Score, grade and report per lead
Verification & Trust
Every listing passes a verification lifecycle, so premium placement sits on data buyers can trust.
- Draft to pending approval to active
- Human approval gate before going live
- Role-based brand access
- Trust that justifies premium pricing
Onboarding
AI onboarding that removes the human tax
Paste a company URL and the platform extracts the organization, brands and product catalogue in seconds, with a preview to confirm before anything goes live. Tiered extraction runs cheap rules first and calls language models only where needed.
Talk to usWhat the pipeline does
- Two-stage pipeline: profile and brands, then catalogue
- Tiered extraction cuts LLM cost by 70 to 85%
- Yield-based streaming persists products as batches complete
- Platform detection for WooCommerce, Shopify and Magento
- Pre-fetch URL validation for parked domains and redirect loops
Monetization models
A platform fee plus a share of ad revenue, or a per-brand license. Either way, you keep control of your own pricing.
Primary model
Platform Fee + Revenue Share
Custom per platform
- Platform fee covers deployment, hosting and support
- Kappal takes a share of ad revenue, you keep the rest
- You set every listing and ad price on your platform
- Payments, GST invoices and renewals run automatically
- Live reference implementation included in onboarding
Available pattern
Per-Brand License
From per listing / year
- License priced per brand or per listing
- Owner keeps all ad revenue on top of license fees
- Volume pricing for larger catalogues
- GST invoicing handled by the platform
- Suited to directories with a fixed listing model
No dictated rate card. Each platform owner chooses their own featured tier, sponsorship and listing prices, and bookings are handled by the platform itself.
What hosting includes
- Managed hosting with persistent storage
- Zero-downtime deployments and automatic scaling
- Structured logging, health checks and error tracking
- Backups and security hardening built in
Deployment
Your directory, hosted and monetized by Kappal
The same infrastructure that runs the reference deployment is available to you. Managed hosting, monitoring and support, so the platform stays fast while you grow the catalogue.
Explore Kappal CloudReference deployment
MSMEbrands
MSMEbrands is a customer implementation of Kappal Adtech, hosted by Kappal and live in production. It shows what the platform does when pointed at an India-first B2B marketplace.
Visit the live platform- AI 1-click onboarding that turns a company URL into a verified brand
- LinkedIn-style brand pages with product and service catalogues
- Multi-factor search across categories, trademark class and location
- Online payment with GST invoicing and a verification lifecycle
- A free visibility score tool that feeds the sales pipeline